We are made of our Childhood books

Clever Ad Campaign Features Sculptures of Children Made Entirely from Books.

Working with the YCBE(Yokohama City Board of Education), a Dentsu Tokyo creative team led by creative director Miharu Matsunaga, has come up with a fantastic ad campaign designed to bring librarians back into libraries. To represent the notion that books shape who we are, Matsunaga and his team created sculptures of children made entirely from books. The sculptures were then photographed in various classrooms and libraries accompanied by short inspirational phrases like “We are made of our childhood books”
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